Japanese Excellent Goods is gathered here

Try Japanese Excellent Goods
From your home
or
During your trip

Japan is full of healthy foods, crafts rooted in traditional culture, and wonderful products born from its unique culture.
Check out the unique Japanese crafts and foods at this shopping mall.
And when you come to Japan, be sure to enjoy shopping.

The shopping mall is here

Japanese Specialties

Each region in Japan has its own unique specialty products. Learning about the history and culture of these products will deepen your understanding of Japanese products and increase your satisfaction in owning them.

Culture of Aichi Prefecture, the Heart of the Japanese Archipelago

Aichi Prefecture is located in the center of the main island of Japan, and has developed since ancient times as a key transportation hub connecting Kyoto and Tokyo.

Characteristics of Aichi Prefecture

1
Land and maritime transport became popular, and the food and beverage industry developed to serve the people involved in these industries.
The manufacturing industry of fermented foods such as sake, miso, soy sauce, and vinegar, which are essential to Japanese cuisine, is number one in Japan.
2
A wide range of agricultural and fishery industries necessary for the food and beverage industry have developed, and the festival culture that accompanies them has been passed down.
Floats are made to be dedicated to shrines in various regions, and the number of festivals and floats is the largest in Japan.
3
A wide range of agricultural and fishery industries necessary for the food and beverage industry have developed, and the festival culture that accompanies them has been passed down.
Floats are made to be dedicated to shrines in various regions, and the number of festivals and floats is the largest in Japan.

Aichi Prefecture Specialties

miso

Hatcho miso, produced in Okazaki City, Aichi Prefecture, is a traditional miso made according to the oldest recipe in Japan.
Fermented for 24 months, it has a deep flavor when used in Japanese cuisine, and is the choice of top chefs

Sake

Aichi Prefecture is dotted with many historic sake breweries, where you can get delicious sake.
Some sake breweries have technical partnerships with French wine breweries, producing sake with superior flavors

Vinegar

Vinegar is the base seasoning for making sushi, and Aichi is the birthplace of vinegar for sushi in Japan.
Aichi is the top producer of vinegar in Japan, and its use is increasing as a health drink, such as drinking vinegar.